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In a shifting market, how do you know what really drives consumers? Epsilon Loyalty Index is your lodestar to measure true customer loyalty. An objective, accurate benchmark, it lets you uncover hidden drivers that matter to your consumers, assess your brand against the best in the category, and strengthen differentiation.
Maria Giacobbe, SVP Business Development, discusses the new Epsilon Loyalty Index, released in the UK, which was created to support loyalty marketers in the UK looking to find new and innovative ways of building loyalty with their customers.
Valerie Popeck and Dave Allen talk about the major significant issues facing loyalty professionals today, such as how to measure the return on loyalty investments and how to control internal stakeholders' expectations of what a loyalty program can deliver.
In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors in their industry in terms of earning their customer’s loyalty, as well as how they compare to other industries.
With over 80,000 members in this B2B program, My FedEx Rewards is a global points-based programme that aims to make every delivery rewarding, and ensure customer loyalty well into the future.
Ralph discusses why brands needs to switch from targeting 'coupon cutters' to building community, content and charity in order to reinvigorate the loyalty space and secure access to customers' valuable first party data.
Brad Macdonald reflects on the key consumer trends that arose in loyalty in 2021 and discusses insights and predictions for loyalty professionals in 2022.
Joseph Taylor discusses using the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential.
Paul Davies shares his global perspective on how loyalty marketing is evolving, particularly in Asian markets that have traditionally focused on customer acquisition.
Hear about some huge changes that are unfolding in the world of digital media and how, and when they are likely to affect loyalty programme owners. Featuring Elliot Clayton.
In this episode, Ashish Sinha discusses the trends shaping the loyalty landscape, and how clients are adapting to the new normal with innovative strategies.
Learn about the consumers changing perception of value and how brands are re-inventing their loyalty programmes in response. Featuring Tamar Oliverio and Julie Smith.
In this episode, Mitch Kennedy speaks about Dell's loyalty programme, with a particular focus on the exciting things they have done through gamification.
In this podcast, Joseph Taylor talks about the changes, challenges and opportunities for Loyalty programmes today.
