American Express

Aidan just switched his firm’s corporate card program to American Express, but why?

amex
American Express

The story

Aidan recently started looking for a new corporate card provider.His first thought was to look online and, thanks to Epsilon’s tagging strategy, he found the American Express site. The smart design allowed him to quickly find the information he wanted. A few days later he received a targeted, personalized email inviting him to talk to American Express about his specific requirements.

The results

After the call, Aidan knew that American Express had everything his firm needed and given how easy it was to find out about it, he knew the service would be smooth as silk. The Global Corporate Payments site saw an instant lift in organic search rank, traffic, leads and conversions, so lots of others just like Aidan discovered American Express for themselves.

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