Chad’s driven the same type of truck all his life. But when he started looking online for a new truck, the Sierra kept catching his eye. Epsilon made sure he saw exciting pictures and videos on all his favorite sites, then identified the perfect moment for GM to take the next step. So when one day he got a video email inviting him to test-drive it at his local dealership, he found himself saying yes.
Chad loved the Sierra and made the move to GM for the first time. Thanks to the fantastic after sales and service, he’s a customer for life. Chad’s story isn’t unusual, nearly 50% of people visited a dealership after watching a GM video.