Direct mail that delivers results

No brand can afford to overlook channels that genuinely move the needle. Direct Mail offers a precise and tangible way to connect with consumers, build trust and strengthen loyalty. Unlike fleeting digital touchpoints, catalogue marketing stands apart delivering a personal experience that resonates with shoppers and inspires action.

Trusted by leading brands

Grow your sales with Direct Mail

Far from simply sending a catalogue, our data-driven Direct Mail solution helps you:

Acquire new customers

Recruit guaranteed net-new, high lifetime value customers at scale by targeting quality lookalike audiences from Epsilon’s market-leading Abacus Alliance dataset.

Reactivate lapsed customers

Match your lapsed customer data with the Abacus Alliance and identify those most likely to buy again based on their recent buying behaviour elsewhere.

Grow spend from existing customers

Leverage your own first-party data alongside third-party data from the Abacus Alliance to create better segmentation, building customer retention and loyalty.

Case Study

Piglet in Bed: Awakens rapid LTV growth with Direct Mail

British lifestyle brand Piglet in Bed, famed for its bedding and sleepwear, wanted to explore direct mail to acquire new customers, elevate revenue streams and deepen engagement with their existing customers.

Thanks to Epsilon, Piglet In Bed's acquisition campaigns achieved:

25% higher Average Order Value
35% increase in Lifetime Value

Learn more

The powerful database behind smarter direct mail

The Abacus Alliance, managed by Epsilon, is the UK’s leading cooperative database for multi-channel retailers. Every week, 250+ multi-channel brands contribute transactional data including what customers bought, how much they spent, when they purchased and how often.

This creates the most comprehensive transactional database of UK consumer buying behaviour. Since 1998, we’ve used this incredible resource to help catalogue and brand marketers grow their businesses through data-driven direct mail marketing.

Two smiling women walk arm-in-arm, carrying shopping bags.

Retail

As your retail business grows, you’ll need to diversify your acquisition channel mix to maintain your trajectory and avoid overreliance on Meta and Google.

Customer acquisition swings more towards a balance between CPA and LTV, rather than pure new customer numbers, and investment in brand becomes more important to seed future demand.

Direct mail acts as a “super touchpoint” and, when delivered to the right audience, delivers performance and ROAS while building familiarity for the long term.

A smiling woman and a child in red heart-shaped sunglasses on a boat, looking out at the sea and distant mountains.

Travel

As more people use generative AI to search for holiday inspiration, search traffic is dropping and travel brands need to find ways to build trust in their brand and inspire.

Direct mail gives travel brands the marketing real estate to deliver a range of product and imagery that helps build trust and, with Epsilon, that direct mail only reaches people who have the same discretionary spend as your best guests, meaning they can afford to book.

More immediate ROAS from your media, long-term brand building and reduced reliance on search.

Case Study

CV Villas: Charts a new route to customer acquisition

Discover how CV Villas, a leading villa holiday specialist with over 50 years of experience, embarked on a transformative journey to diversify its customer acquisition strategy.

Using direct mail as an acquisition channel resulted in:

20:1 ROAS over the key January period
x3 increase in mailable prospects
10% uplift in booking value vs returning customers

Learn more

What makes Epsilon Direct Mail different?

Epsilon allows brands to make better decisions with data. Direct mail performs best when it’s powered by insight. Epsilon gives you the data intelligence to target smarter, segment better and optimise every campaign.

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/8cda3f498423d7148909f6b09bec2d3526e1ebf1-108x108.svg

Vast database

Epsilon manages The Abacus Alliance, the most comprehensive transactional database of UK consumer buying behaviour.

Epsilon manages Abacus Alliance the most comprehensive transactional database of UK consumer buying behaviour. This incredible resource helps marketers grow their businesses through data-driven direct mail marketing.

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/9893cd20fede4d3618260021e7431dfe4f780cbb-108x108.svg

More efficient

The more you know about your customers, the better you market.

The more you know about your customers, the better you market. Append our game-changing Abacus Alliance data to your database to refine segmentation, personalise offers and mail only the customers you can reach profitably.

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/50811d77a43caa09e7fb31144a652a2824cb5261-108x108.svg

Enhanced customer insight

Go beyond basic Recency, Frequency and Monetary Value (RFM) promotion strategies.

Go beyond basic Recency, Frequency and Monetary Value (RFM) promotion strategies. With Epsilon, you gain a complete view of buying behaviour, unlocking opportunities for cross-sell, upsell and product mix extensions.

https://cdn.sanity.io/images/bbfpkf4q/eps-prod/c4a203271d7a0be7339c0214ef104987fca29005-108x108.svg

Better informed decisioning

Epsilon helps you make informed decisions and allocate resources where they deliver the highest return.

Epsilon helps you make informed decisions and allocate resources where they deliver the highest return. From optimising circulation plans and timing promotions to identifying new product opportunities and increasing store traffic.

Privacy

Putting data control into the hands of consumers

We take consumer privacy seriously. Transparency matters, and we believe it’s important for consumers to understand how their data is processed and the choices available to them. Epsilon manages the Abacus Alliance on behalf of UK retailers to enable relevant, permission-based direct mail marketing. Participating organisations provide us with their customers’ name, address and purchase history so we can help them deliver tailored communications.

Consumers can request for their personal data to be removed from the Abacus Alliance by submitting a request below.

Opt-out

School up with Epsilon resources

Stack of open catalogues with pages fanned out

Blog

The Crucial Role of Quality Data in Direct Mail Campaigns

Learn more

Two men seated on a stage at a marketing conference

Blog

Mastering the Art of Direct Mail Marketing with Piglet In Bed

Learn more