Direct mail that delivers results

No brand can afford to overlook channels that genuinely move the needle. Direct Mail offers a precise and tangible way to connect with consumers, build trust and strengthen loyalty. Unlike fleeting digital touchpoints, catalogue marketing stands apart delivering a personal experience that resonates with shoppers and inspires action.

Trusted by leading retailers

Grow your sales with Direct Mail

Far from simply sending a catalogue, our data-driven Direct Mail solution helps you retain your best customers, reactivate lapsed buyers and convert enquirers into loyal purchasers.

Sell more to existing customers

Understand how much your customers spend in your category and beyond. Use this insight to personalise offers, grow your share of wallet and strengthen loyalty.

Reactivate lapsed customers

Not all lapsed buyers are the same. Epsilon pinpoints those still actively spending in the market, so you can focus on the ones most likely to return.

Convert enquirers into buyers

We help you identify enquirers most likely to respond based on their buying behaviour elsewhere while suppressing those unlikely to convert, saving your marketing budget.

Case Study

Piglet in Bed: Drives explosive LTV growth with Direct Mail

British lifestyle brand Piglet in Bed, famed for its bedding and sleepwear, wanted to explore direct mail to acquire new customers, elevate revenue streams and deepen engagement with their existing customers.

Thanks to Epsilon, Piglet In Bed's acquisition campaigns could reach their best prospects, maximising conversion and achieving 25% higher average order value. Direct Mail audiences showed the highest lifetime value, with 35% increase in LTV.

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Abacus Alliance

The powerful database behind smarter direct mail

The Abacus Alliance, managed by Epsilon, is the UK’s leading cooperative database for multi-channel retailers. Every week, 250+ multi-channel brands contribute transactional data including what customers bought, how much they spent, when they purchased and how often.

This creates the most comprehensive transactional database of UK consumer buying behaviour. Since 1998, we’ve used this incredible resource to help catalogue and brand marketers grow their businesses through data-driven direct mail marketing.

By tapping into our data and analytic expertise, we can help:

Audience acquisition

Find new audiences who buy products like yours but aren’t yet your customers.

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Increase ROI

Target proven direct mail responders for higher ROI

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Drive efficiency

Enhance segmentation strategies for smarter, more efficient campaigns.

Drive loyalty

Reactivate lapsed buyers and convert enquirers into loyal customers.

Case Study

Jigsaw: Identifies new best prospects with Abacus Alliance

Jigsaw, Luxury womenswear and accessories retailer, wanted to test direct mail as both a customer acquisition channel and as a means to drive incremental revenue and brand engagement with their existing customers.
The insight the Abacus Alliance data provided, enabled Jigsaw's business and catalogue to evolve into what their shoppers want to see and led to true revenue impact.

27% higher first order value from the new customers acquired via direct mail
34% higher Average Order Value
2x increase in direct mail customer spend

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What makes Epsilon Direct Mail different?

Epsilon allows brands to make better decisions with data. Direct mail performs best when it’s powered by insight. Epsilon gives you the data intelligence to target smarter, segment better and optimise every campaign.

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Vast database

Epsilon manages Abacus Alliance, the most comprehensive transactional database of UK consumer buying behaviour.

Epsilon manages Abacus Alliance the most comprehensive transactional database of UK consumer buying behaviour. This incredible resource helps marketers grow their businesses through data-driven direct mail marketing.

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More efficient

The more you know about your customers, the better you market.

The more you know about your customers, the better you market. Append our game-changing Abacus Alliance data to your database to refine segmentation, personalise offers and mail only the customers you can reach profitably.

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Enhanced customer insight

Go beyond basic Recency, Frequency and Monetary Value (RFM) promotion strategies.

Go beyond basic Recency, Frequency and Monetary Value (RFM) promotion strategies. With Epsilon, you gain a complete view of buying behaviour, unlocking opportunities for cross-sell, upsell and product mix extensions.

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Better informed decisioning

Epsilon helps you make informed decisions and allocate resources where they deliver the highest return.

Epsilon helps you make informed decisions and allocate resources where they deliver the highest return. From optimising circulation plans and timing promotions to identifying new product opportunities and increasing store traffic.

Privacy

Putting data control into the hands of consumers

We take consumer privacy seriously. Transparency matters, and we believe it’s important for consumers to understand how their data is processed and the choices available to them. Epsilon manages the Abacus Alliance on behalf of UK retailers to enable relevant, permission-based direct mail marketing. Participating organisations provide us with their customers’ name, address and purchase history so we can help them deliver tailored communications.

Consumers can request for their personal data to be removed from the Abacus Alliance by submitting a request below.

Submit a request

School up with Epsilon resources

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Blog

Mastering the Art of Direct Mail Marketing with Piglet In Bed

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