Epsilon Digital is a full-service media platform built on industry-leading identity resolution. It turns fragmented digital signals into real customers, distinguishing existing customers from prospects to grow your pool of addressable buyers.
As the only provider accredited for Correlated Outcomes, Epsilon Digital drives both efficiency and highly measurable performance, giving you a roadmap for growth.
Our programmatic solution enables seamless activation across the channels wherever they are, all using a single identity framework.
Built-in creative services that make your ads as unique as each individual customer.
Included within our Digital services is Dynamic Creative Optimisation: An innovative service with limitless scalability that renders ad creative in real-time tailored for each potential customer. Powered by person-level digital signals you can't get from other digital media partners, you’ll drive better performance while reinforcing your brand’s creative.
An industry-leading solution
Proprietary data and best-in-class identity
AI-powered person-level messaging
Robust in-house creative services
Closed-loop, cookieless measurement
Identity is rooted in devices, cookies or opt-ins
Impression-based buying
Self-serve or third-party creative partners
Limited measurement often within a black box or walled garden
Proprietary data and best-in-class identity
AI-powered person-level messaging
Robust in-house creative services
Closed-loop, cookieless measurement
Identity is rooted in devices, cookies or opt-ins
Impression-based buying
Self-serve or third-party creative partners
Limited measurement often within a black box or walled garden
Discover up to 3x more in-market customers across the open web and link exposure all the way to purchase with identity-driven measurement.
Discover truly net-new prospects across display, online video, connected TV and audio. Tie every digital impression to a real person, enabling accurate suppression of existing customers in real-time while reaching prospects where intent is greatest.
Keep the customers you’ve worked hard to win, identifying at-risk customers early while anticipating the next best actions to entice customers onto tailored retention journeys that rebuild engagement and grow lifetime value.
Build a brand that people remember with dynamic creative across premium display, video and CTV environments. Deliver storytelling that feels personal, balancing reach and frequency at the person level to ensure every impression reinforces brand consistency and avoids waste.
Onboarding and data enhancement
Standard onboarding
Standard onboarding
Powered by COREid, the industry’s most accurate and scalable identity resolution
Relies on cookies, device IDs, opt-in emails and device graphs, which limits accuracy
Use PII-based data, but typically rely on weak identifiers like email
Scored at the person level
Scored at the audience level
Scored at the user level
Guarantees on outcome-driven KPIs like CPA and ROAS
Some providers offer guarantees on generic KPIs like impressions or clicks
High in-platform ROAS but metrics lack cross-channel transparency
Dynamic, data-driven creative built by our creative experts
Third-party creative partners
Self-serve creative that requires a high level of knowledge of the platform
Closed-loop, multi-touch attribution provides customisable reporting and rich customer insights, online and offline
Granular self-serve reporting
Varies based on provider, but is often a black box
Full-service, all-inclusive pricing with no hidden fees
Additional fees on top of media costs
Client support only available for tier 1 accounts spending at certain levels
End-to-end integration from onboarding to activation to closed-loop measurement with one identity
Lose more audience as they hop between disconnected partners and multiple identities
Typically integrated within their ecosystem, but more limited on the open web
Onboarding and data enhancement
Standard onboarding
Powered by COREid, the industry’s most accurate and scalable identity resolution
Relies on cookies, device IDs, opt-in emails and device graphs, which limits accuracy
Scored at the person level
Scored at the audience level
Guarantees on outcome-driven KPIs like CPA and ROAS
Some providers offer guarantees on generic KPIs like impressions or clicks
Dynamic, data-driven creative built by our creative experts
Third-party creative partners
Closed-loop, multi-touch attribution provides customisable reporting and rich customer insights, online and offline
Granular self-serve reporting
Full-service, all-inclusive pricing with no hidden fees
Additional fees on top of media costs
End-to-end integration from onboarding to activation to closed-loop measurement with one identity
Lose more audience as they hop between disconnected partners and multiple identities
