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Succeed in a cookieless world

Identifiers like third-party cookies were never made to last—which is why we built our identity strategy on a strong foundation of deterministic data and consumer privacy designed to outlast industry changes.

How we’re future-proofed for a cookieless world

5,000+ publisher relationships

Publishers' first-party data is critical. We have direct relationships with a growing list of high-quality publishers.

Publisher data links to our CORE IDs

By linking publishers’ first-party data such as hashed emails to our 30+ million deterministic CORE IDs, we recognize real people across the open web and serve them personalized ads in real time—no third-party cookies required.

Years of preparation

Epsilon saw the flaws of third-party cookies years ago. We designed CORE ID with built-in privacy starting back in 2007 and have been strengthening our identity graph with direct publisher relationships since 2012. This early and resilient approach is why our identity has greater scale and accuracy than other solutions.

Playbook

Learn how to prepare your brand for a world without third-party cookies.

Get the playbook

Proven results

This solution isn’t just talk. It’s already working on browsers like Safari, where third-party cookies have been gone since 2017.

Resilient reach

Our clients' ad delivery has increased 25% on Safari, as we identify consumers when others can't.

Reliable ad delivery

98% of our ads are served to individuals, not to cookies or devices.

Consistent performance

Our clients have seen 0% performance degradation without third-party cookies.

A head start on a scalable, proven solution

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Insights

Resources to help you navigate data deprecation

Blog
The date is set: Third party cookies are gone for good
Learn more
Blog
Without 3rd-party cookies and IDFA, are consumers really better off?
Learn more
Blog
1st-party vs 3rd-party cookies: What’s the difference?
Learn more
See all insights