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Create emotional connections that last

Appreciate them. Engage them at every step. Treat them to the powerful, customized experiences they deserve. That’s how to convert casual customers to lifelong ones, and Epsilon PeopleCloud Loyalty is designed to help you do it.

Make each experience unique

One-size-fits-all promos in a generic loyalty rewards program won’t cut it. With 1:You loyalty, you’ll get in touch with your customers’ unique preferences and purchases—so you know just what to say, how to say it and what to offer to earn their purchases and keep their loyalty.

3

more spend from loyalty members than non-members
Report

Reach peak loyalty

Epsilon is named a Leader in The Forester Wave™: Loyalty Technology Solutions, Q1 2023.
See the report

What you'll achieve

Lifelong, loyal fans

Our research shows that loyalty members spend up to 3X more with your brand than non-members. EPC loyalty delivers 1:You loyalty by creating powerful human experiences that matter.

Data-driven experiences

We make sure your data is always protected, actionable and relevant to give your best customers the experiences they deserve.

Highly flexible solutions

We drive success for any loyalty strategy, from straightforward to complex.

Performance you can trust

We offer the industry’s most reliable cloud-based loyalty platform, with >99.9% uptime.

COVID-19 has changed how brands interact with their customers

Here’s how to keep customers coming back with long-lasting connections—even when human contact is limited.

Build connections in a contactless world

Brick-and-mortar stores are an anchor for fostering strong customer relationships. But when in-person interactions have been limited, and people have been looking for new ways to shop and engage.
Learn how to adapt

Creating contactless loyalty

Common in-person loyalty strategies and best practices have been uprooted by COVID-19. So how can you bring a human touch to your loyalty rewards program?
See how to reach people

The importance of virtual conversations in a contactless world

Creating consumer loyalty has always been a challenge—even when face-to-face interactions were common. So how will you adapt your strategy to not just survive, but thrive?
Get the foundation you need

Give each customer a unique journey

By delivering a curated experience to each person, you'll keep your loyalty members happy, engaged and continually coming back to you over their lifetimes.

What powers our loyalty platform

Identity-based customer profiles

All of each customer’s data—online and offline—is connected to a single profile, allowing you to seamlessly activate across digital and physical channels.

Real-time rewards

Reach every loyalty member at precisely the right moment, and bring them personalized rewards and experiences driven by their real-time behavior.

Native integration

Seamlessly integrate your loyalty marketing across all Epsilon PeopleCloud solutions from the beginning, including Messaging, Customer and Prospect.

Services

Benefit from the expertise of a loyalty marketing provider that has spent decades building and growing successful loyalty solutions for leading brands.

Scalability and performance

Our performance uptime is unrivaled, and we’ll scale to meet the needs of loyalty strategy—from straightforward to the most complex.

Strategic services and expertise

Benefit from the expertise of a loyalty marketing provider that has spent decades building and growing successful loyalty solutions for leading brands.

See the power of an Epsilon loyalty program before making a long-term commitment

Do you want to start a loyalty program, but aren’t sure if your investment will pay off? Epsilon PeopleCloud Loyalty Essentials helps midsize brands quickly bring an enterprise-level loyalty program to market. With our Launch & Learn approach, you’ll see the ROI and uncover key insights during a four-month trial period. Loyalty Essentials will provide midsize brands with the quality and proven technology that has helped grow Fortune 500 companies for years.

See how you'll benefit
INSIGHTS

Deeper insights on driving customer loyalty

Research
Fostering affinity through smarter loyalty programs
Learn more
Research
Epsilon Loyalty Index - UK
Learn more
Blog Post
Relationships, not reductions: why partner marketing must be a central strategy for retailers today
Learn more
See all insights
BP
BPMessaging

Fueling customer loyalty

Revved-up data-driven CRM strategy boosts reactivation and refuels loyalty.

Let's go
Dunkin'
Dunkin'Loyalty

Brewing better customer connections

Dunkin' served up loyalty perks that gave their customers the boost they needed.

Let's go
Whole Foods
Whole FoodsMessaging

Multi-touch email program bolsters new brand launch

Stocking their shelves with a loyalty program

Let's go
Walgreens
WalgreensLoyalty

Healthy customers & customer relationships

Balance rewards loyalty program promotes healthy lifestyles, healthy outcomes and healthy relationships

Let's go