Effective marketing starts with knowing your customers—but walled gardens keep much of that knowledge hidden. That’s why Epsilon built a better way. COREid® services provide the industry’s most accurate, stable and scalable identity resolution solutions to recognize and reach 200M+ U.S. consumers in a privacy-safe way.
Fill the gaps in your customer data with COREid solutions
At Epsilon, we see data as little bits, bytes and blocks of all the actions that people take, online and offline. Watch how COREid services connect it all so you'll see each person fully, clearly and securely across all your marketing.
Epsilon’s COREid was the only identity solution to capture all nine of the potential identifiers outlined in Digiday+’s “A guide to the top ID alternatives for publishers” report. COREid’s strong offline and online foundation ensures persistency, efficiency, and more accurate reach.
For over 10 years, Epsilon has been strengthening COREid to have zero reliance on unstable identifiers. We also started investing in direct publisher relationships in 2012. This robust approach allows Epsilon to identify and reach individual consumers, at scale, without third-party cookies.
COREid is the backbone to our customer data platform, Epsilon Customer. Through Customer, you can more deeply understand your customers, conduct analysis and activate your customer data across both owned and paid channels -- creating a fully engaged customer experience with your brand.
Epsilon has a trusted, 50+ year legacy of protecting privacy. We exceed consumer, client and regulatory expectations for privacy and data stewardship.
COREid is the only identity resolution solution that requires a complete name and address validated by transactions. That's how we ensure marketers reach the right person with maximum precision and efficiency.
The COREid graph of 200M+ U.S. consumers is the only solution grounded in offline name and address. This allows us to enable omnichannel people-based activation, measurement and waste reduction.
Our single source of identity resolution enables consistent 1:1 conversations everywhere consumers interact with your brand. All while maintaining rigorous data separation and privacy protocols.
Anchor to the uniquely sturdy bedrock of our people-based COREid. Then you can be confident your ability to reach customers over time won’t drift away with third-party identifiers.
Unilever had identity challenges, logging each website visit as a net-new interaction even if they were from loyal customers. In six weeks, Epsilon solved that and delivered unrivaled results.
