Create marketing that’s relevant in the moment and stays relevant over time.
For your marketing to be effective, you need to craft 1 Vision of what matters to each person, engage them with a message they’ll care about and learn more about them with each interaction. That’s how you have a conversation with them that’s relevant in the moment and evolves with them to stay relevant over time.
High-value customers drive the most impact—but they’re often the hardest to identify. To recognize and retain them, brands need marketing technology that unifies data across every touchpoint and engages them with unified experiences every time they interact.
It costs a company 5 to 10 times more to gain a new customer than to sell to a current one. To reengage dormant customers, you need to understand who they are, where they interacted with your brand before and understand what messages will get them to buy from you again.
