Juggling data from different places? We make it simple.
Your customer data is scattered, and it’s costing you. Fragmented data leads to inefficiencies and missed opportunities. By unifying and transforming your first-party data into actionable insights, you can drive smarter decisions, improve engagement and maximize marketing ROI.
Customers are everywhere. Being able to interact seamlessly is key to building great experiences. We help you capture quality data from every source—whether it’s online, in-store or via email, aligning these behavioral insights down to the person-level for a clear, accurate view. Our technology links fragments together and provides one unified view of every person’s behavior, ensuring smooth journeys that resonate.
Think of it as a team effort—each solution doing its part to match your first-party data, providing consistent and accurate insights. By centralizing customer data into a unified source, like a CDP or clean room, you gain access to a holistic view of each individual customer across all touchpoints, resulting in smarter engagement in your marketing activation.
Epsilon offers behavioral, transactional, and third-party data to deepen your understanding of each person in your customer file. These insights are connected to your first-party data, allowing you to get a high-quality view of each person for better marketing activation—that means segmentation, personalization and measurement—across channels. This creates a closed feedback loop that enriches your customer view over time.
