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PeopleCloud

Epsilon PeopleCloud: Everything you need to drive smarter marketing

Consumers don’t live in channels - they live in the real world. Our PeopleCloud platform is designed to be a bridge that allows marketers to engage their individual consumers across channels. Whether you need to integrate our capabilities into your existing tech stack or build from the ground up, Epsilon is the only company that unifies every capability needed to harmonise marketing activity.

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Our unique approach

Most marketers have to rely on fragmented data and siloed platforms.

One is focused on engaging known customers and another for reaching anonymous consumers.

Epsilon PeopleCloud is a powerful bridge

Thanks to our industry-leading identity resolution and AI capabilities united in one platform, Epsilon PeopleCloud creates greater efficiency, clarity and control for every stage in the consumer lifecycle and drives exceptional outcomes for brands.

Epsilon PeopleCloud is the only marketing platform with AI-powered identity resolution that personalises every marketing message at scale.

Identity Resolution

Our robust identity graph enhances a brand’s data to engage each individual in the most impactful moments.

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AI

AI is only as good as the data behind it. Data enhanced with identity resolution gives brands the ability to know how, when and where to reach each consumer.

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Creative

With identity resolution and powerful AI, brands can develop as many creative executions as they need in real time to have a unique conversation with each person.

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Epsilon PeopleCloud offers greater flexibility

Epsilon PeopleCloud is a modular platform - you can plug any capability into your existing clouds, or you can use our platform. It’s flexible enough to do it all. Any one of our individual solutions adds value to your marketing, and outcomes improve dramatically when they’re used together.
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Epsilon PeopleCloud

Digital Media

Identify and reach each person across all their devices with relevant messages.

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Retail Media

Monetise your first-party data and website properties.

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Epsilon PeopleCloud

Loyalty

Convert casual customers into lifelong ones with customised experiences.

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See what impact your marketing is driving

Our PeopleCloud platform provides a complete, reliable picture of every action your marketing drives - and it improves your performance along the way.
1

Organise your data

Connect everything you know about each person to a long-lasting COREid, filling in the gaps in your data.
2

Use your data to meet customers where they are

Reach customers across any device and channel with personalised messaging the moment they're ready to act.
3

Measure what’s working

Connect all activity to your business goals and get reporting to validate the results for yourself - and for your executive team.
4

Optimise your performance as you go

Continuously refine your marketing while it's running, to get more out of every campaign.
5

Repeat

Our solutions work hard to improve your performance, learning and refining over time.

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Boost your customer experience and ROI with a strong data strategy and integrated martech
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