Meet Arlene Lacharite

Arlene is the Managing Director for Data Delivery, directing the strategic and operational efforts of the Epsilon data teams.

My role
I direct the strategic and operational efforts of the Epsilon data teams. The automotive engineering teams build leadership products for the automotive market, to deliver marketing programs and campaigns. Agility Connect is the industry’s most innovative batch and real-time data integration solution. I’m also responsible for the continuing development of the company’s world-class data assets as well as the operations and delivery of the data products, fuelling the data-driven marketing programs that serve our clients.

My story
Prior to joining Epsilon, I served in executive engineering management positions for U.S. based and international organizations at UniData, Requisite Technology and Digital Equipment Corporation. I was one of the early employees of Abacus Direct, joining the company in 1998, which Epsilon purchased in 2007.

Since then, I’ve led the product and operational integration of multiple data-focused acquisitions including CPC, ICOM, Abacus and most recently the direct marketing division of Equifax. In my spare time outside of work, I enjoy walking, reading, and spending time with my family.

My philosophy
Lead by example and treat all colleagues with respect and honesty.

My qualifications
Undergraduate Degree – Wellesley College, Massachusetts.