TargetSource™ survey data

We use survey data to provide marketing insights, which help you reach new customers and enrich your own customer information.

Survey

Survey data provides accurate and high quality information to greatly improve your marketing programmes.

Shopper’s Voice surveys allow us to garner information from tens of millions of consumers. This helps us determine what products they use and what their future intentions are. All this feeds into TargetSource, North America’s biggest self-reported database. We use more than 1,000 variables to segment audiences, collecting survey data that you will not find elsewhere.

For example, we’re aware of specific customers’ needs for your products, and we know of their pending life events. This means we can supply relevant and timely targeted messages to persuade them to try your brand.

And clients can rest assured that customer privacy is protected, as this survey data includes the responder’s consent to receive more offers across multiple channels.

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