TotalSource Plus™ consumer data

Our consumer database allows you to understand demographic, economic and spend behavior, to engage the right customers and quickly identify the insights you need to get results.

TotalSource Plus

It’s by using consumer data experience that spans two generations, along with the latest in technology, that Epsilon creates TotalSource Plus™.

It’s proven to be the most precise, predictive and pieced together consumer data source available. Through outside evaluations, our consumer data has been confirmed as being the best quality in the market, so our clients see regularly improving results compared to other sources.

This data means we can supply you with thousands of unique variables to help identify and reach your most suited customers based on who they are and the purchases they are likely to make. By combining demographic, lifestyle, financial and transactional data you can gain an even deeper understanding of your customers and how you can connect with them.

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