Customer insights


Customer insights

Make more effective business decisions and do smarter marketing with help from Epsilon analytics experts and tools.

Anticipate what your customers want and need, understand what they’ve done and will do next. We’ll get you there with insights pulled from your data and our own.

Through a time-tested, proven approach, our team delivers a complete range of data-driven analytical methodologies. We help you identify distinct consumer groups to uncover new opportunities, drive timely and personalized communications across the entire marketing lifecycle, and test and measure results to drive continuous improvements. We help you get sustained results with the following services and more:

  • Segmentation and profiling
  • Modeling for acquisition, retention, share gain and more
  • Recommendation engines and real-time offers
  • Text and web analytics
  • Digital strategy and enablement               

Working with Epsilon, you have hundreds of analysts, statisticians and consultants in your corner. Plus access to transactional, consumer and survey data that simply can’t be found anywhere else. 

Whether you need us to serve as your analytics department or as an extension of your own, we’ll help you target, engage, convert and retain more customers.



“Epsilon’s data is a very powerful tool. It helped us to craft a tight message that resonated with our target customers.”

— Dustin Borneman,
Senior Marketing Manager,
Nature’s Way

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Explore some of the results we’ve achieved

And envision what your business could do with a 360-degree view of each customer.

Contact us

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