Strategic segmentation and messaging help launch new Nature’s Way product into a top slot at Walmart
Less than three months after launch, Fortify achieved a 2% share and ranked #13 among all probiotic brands offered at Walmart. Performance was so strong, Walmart has increased Fortify’s store count by 400.
“Epsilon’s data is a very powerful tool. It helped us to craft a tight message that resonated with our target customers.”
— Dustin Borneman, Senior Marketing Manager, Nature’s Way
brand at Walmart
Fortify ranked #13 among all probiotic brands at Walmart after less than three months in stores.