Epsilon data and modeling help National Wildlife Federation uncover prospects and grow revenue
National Wildlife Federation (NWF), America’s largest conservation organization, distributes nearly 5 million consumer catalogs annually. Every item purchased from the catalog helps support conservation efforts, so NWF continually strives to grow their customer base and increase revenue. Finding new qualified prospects is an ongoing challenge — they turned to Epsilon for help.
Using Abacus® Coopeartive data and modeling, we built a prospect universe and tested systematically to determine revenue impact. We integrated our Fast PathTM solution to reduce the complexity of circulation planning and prospecting execution. And we delivered a solution that provides for the majority of NWF’s circulation needs.
Services and Products
Strategy and planning
Data and modeling
NWF achieved a 9% increase in new customers, and ROI reporting indicated a 53% lift in profitability.
In addition, because the Epsilon-built prospect universe covers most of NWF’s circulation needs, they are able to focus on additional data efforts, including maximizing the profitability of their house file through reactivation and cross-sell models, working in partnership with the organization’s fundraising and publishing divisions.
“The Epsilon team and their solutions continue to be a valuable asset to our prospecting efforts and more.”
— Ed Coleman,
National Wildlife Federation