Abacus Cooperative

Tap into the power of shared data and proprietary modeling techniques to enrich your own customer information and reach new customers through traditional and online channels.

System Pavers achieved 27% uplift in response rate.

With over 2,700 members and billions of transactions updated weekly, Abacus houses more consumer and business purchase information for permissible marketing use than any other source. 

The industry’s original and best-performing cooperative database, this vast resource spans multichannel retail purchases, catalogs, e-commerce, nonprofit, B2B and more. 

We build over 100,000 custom models from this
data every year.

Reach new customers who are more likely to respond to your offers, learn more about your existing customers to build deeper relationships with them, reactivate lapsed customers and discover share-gain opportunities — all ultimately boosting your ROI.

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