Take control of your customer data

Your first-party data gives you a small glimpse into your customers, but is it enough? Unifying your data is just the first step. Powered by industry-leading identity, Epsilon’s customer data platform (CDP) unifies, expands and augments your data for the best view of your customers.

Our CDP solution enables omnichannel activation with full respect for privacy and allows marketers to execute campaigns with an easy-to-use interface.

Don’t just bring your data together—fill in the gaps, too.

It all starts with unifying your data across hundreds (maybe thousands) of sources—but you don’t want to just fill an empty box. Epsilon’s CDP comes pre-loaded with in-depth proprietary data, so you can bring your data together in one place while getting an even better view of each person—making truly connected customer experiences possible.

Master the digital space with the only CDP that has built-in, omnichannel activation.

Epsilon's CDP aligns online and offline activity to enable marketers to natively activate omnichannel campaigns across owned and paid. We can activate audiences in our CDP immediately, resulting in 3x more reach than other providers.

Understand each customer

We match each customer to our exclusive, real-time data across purchases, behaviors, lifestyle and demographics, so you'll get a full understanding of each of them.

Create AI-driven audiences

Using AI and the best reach rates in the industry, our customer data platform can analyze, segment, create audiences and orchestrate customer journeys across owned and paid channels.

Message at the individual level

Anticipate what your customers want and be there when they need you, creating memorable experiences that drive growth, loyalty and lifetime value.

Measure across owned and paid marketing events

Follow your marketing all the way through to the actual, incremental revenue it generates at the person level.

This is not an empty container, but rather a data rich platform that brought us speed to market faster than any other player in the space.Tory Marpe, VP of Loyalty, The Container Store

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Personalize each customer's website experience

See what happens when a hotel brand personalizes their site—even for people who have never visited before. Learn how you, too, could drive 15% more conversions.

What is a customer data platform?

Discover about essential CDP capabilities and how they can have an impact on your business.

Boost your customer experience and ROI with a strong data strategy and integrated martech

Marketers are always being asked to do more with less. Today, brands are turning to a variety of different tactics to optimize their return on investment. Customer data offers particularly rich opportunities to do this through new data sources, analytical tools and technology.

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Buyer's Guide: Customer Data Platforms (CDPs)

With the latest developments in customer data platforms (CDPs), it's easier than ever to connect with your customers on a true one-to-one level. But how do you know which CDP solution is right for you?

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Why a digital CDP can drive better media activation

While customer data platforms (CDPs) are often seen as simple organizational tools of a brand's customer file, Epsilon's Customer, a CDP solution, enhances a brand's first-party data and paves the way to deliver 1:1 messages that resonate with in-market customers on the right devices and at the right time.

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Connect to your customers in all their favorite channels from one platform.

Not just an empty box

Because our CDP comes pre-loaded with proprietary third-party data, you can enhance your customer profiles instantly for better understanding, analysis and campaign activation—all from one platform.

Return on your marketing investment within 30 days

Epsilon’s customer data platform comes pre-loaded with all the data you’ll need to get the best view of each of your customers, so you can be up and running faster than anyone else. And you’ll be able to verify it by measuring results and optimizing to conversions at the person level.

Privacy by design, so you’ll know you’re secure

For 50+ years, Epsilon has led the industry in privacy and data stewardship. Role-based permissions and access controls allow you to safely access person-level data—not cohort-level data.

Features that every team needs to succeed.

Epsilon’s customer data platform meets every team’s highest priorities.

Marketing

Reach high-value customer audiences via personalized, relevant and consistent experiences across both online and offline channels.

Centralize control and be confident that first-party data is being managed properly and in a privacy-safe way.