Meet Paul Kramer

Paul is Chief Executive Officer of Catapult Marketing which is a Data Driven Shopper Marketing (DDSM) agency and part of Epsilon.

My role
I am founder and CEO of Catapult Marketing, Epsilon’s Transactional Marketing Agency. Powered by Epsilon’s best in class data resources, we are defining Data Driven Shopper Marketing (DDSM). DDSM drives more relevant communications assuring that the shopper is hearing the most relevant message at the right time. Catapult turns consumers into shoppers, shoppers into buyers and buyers into loyal advocates.

My story
I grew up in advertising, spending fifteen years working for the world’s leading agencies including Grey, Ted Bates and Saatchi and Saatchi. In 1990 I joined D.L. Ryan Companies.

In 2004, as part of Ryan, I launched Catapult Marketing. To launch Catapult, I called upon my experience in brand, shopper and digital marketing. This is why today, Catapult balances the “art” of brand building with the “science” of transactional marketing to create the “Art of Conversion”.

In 2012, I joined Epsilon through the acquisition of Hyper Marketing Inc., a roll-up of agencies including Ryan. With Epsilon, we have been forging the link between best in class data utilization and shopper marketing.

I am a member of 2014’s Who’s Who in Shopper Marketing and have received awards for career accomplishments, including a Brand Activation Association Reggie for Global and for Shopper Marketing. My passions include horseback riding, motorcycles, boating and my wife Catherine and two brilliant daughters, Emma and Sarah.

My philosophy
I believe in working with P.A.C.E.
• Passion: Possessing a passion for our clients’ success.
• Action: A commitment to taking “action” on behalf of our clients’ needs, to act on what we believe is right, and go above and beyond to help our clients win in the market place.
• Conviction: A power borne of developing and committing to a vision for our clients’ business, believing in our ability to lead it, and the courage of conviction to stand behind our thinking.
• Execution: The culmination of our Passion, Action, and Conviction that leads us to Execute our clients’ work to the very best of our ability, every time.

My qualifications
B.A. from State University of New York at Buffalo.