Andrew Schilling-Payne

Image of a Woman on a tablet

4 components to personalised customer experiences

From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.? Marketers need to shift their mind-sets from treating customers as if they have ‘separate channel personalities,’ to offering personalised, individual experiences, no matter what the […]

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