Lloyd Murphy

Account Executive Epsilon Dublin
image of a Well dressed man looking out through the blinds out a window

The rise of Big Data – Mad Men or Math Men?

While the focus was traditionally on creative, we are now witnessing a dramatic switch to a focus on the numbers. The Mad Men of agencies past have become ‘Math’s Men’. The term ‘Math’s Men’ is a term used frequently, and whoever first used the term has hit the nail on the head. Having recently finished watching ‘Mad Men’ (a bit late I […]

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