Sean McKenna

Account Director Epsilon UK
Image of people jogging with runners on

Is sponsorship in sports marketing in need of a health check

In 2015 City A.M., a London based newspaper, featured a piece on sports sponsorships during the FIFA World Cup. The article delved into the prudency of brands agreeing to official sponsorship. It suggests that such was the level of saturation World Cup focused content that people were struggling to identify which brand was an official […]

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