Stephanie D'Sa

An image of a waiter giving a customer a loyalty card

The Evolution of Loyalty: Why Your Brand Needs A Strategy, Not A Programme

Loyalty has evolved – and so should the manner in which brands think about it. No longer is it just about a programme of stamps, or a one-off event; it’s now about creating an ecosystem where customers actively feel a sense of loyalty to your brand. This evolution comes from a sea-change in today’s customers […]

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