Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.

QSR Loyalty Programme

4 tips to develop the best loyalty programme for your restaurant

Diners of quick service restaurants (QSRs) and fast-casual restaurants want to have deeper, more unique relationships with brands in a highly competitive space. As marketers, we need to leverage data to identify the best diners and engage them with relevant messaging at the right time, in the right place and through the right media to […]

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Navigating the inbox Apology

Navigating the inbox – Apology

We are all human – and that means a lot of things, but mostly it means that we aren’t perfect. As an imperfect species that means that sometimes…mistakes happen. Depending on one’s disposition determines how mistakes are responded to. Some will analyse the mistake to understand why it happened, others will chalk it up to […]

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