Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or manufacturing. But now one of the most important relationships tends to be with marketing. Because marketing has […]
Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.
Digital wallet technology has been around for a while, with leaders Apple Wallet and Android Pay leading the adoption from a consumer perspective. So, why are brand suddenly starting to refocus on them now? The answer comes in the evolution of what a digital wallet is and does. One thing that originally held this idea […]
Working in marketing technology, we hear a lot of received wisdom and opinions. And to be brutally honest, a good proportion of them are just plain wrong and would hurt the organisations where they were being taken as gospel if we didn’t gently correct some fairly basic assumptions. So it got us to thinking; shouldn’t […]