At home you may feel like the summer just started –kids are out of school and the sun is shining – but in reality, the back-to-school (BTS) season is already underway. According to the National Retail Federation (NRF), 73% of shoppers plan to begin their BTS needs up to two months early, which means now […]
Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.
New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time. So why is it that more than 90% of brands are sending only one welcome message? Capitalising on the […]
There are many misconceptions about what Big Data is and how it can be used. The intuitive definition of Big Data is the volume. It is more than that, it is volume, velocity and variety. How can you manage such fast moving, high-demand and inconsistent data? You need a technology team working with the marketing […]