Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.

QSR Loyalty Programme

Why brand experience matters for QSRs

There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by Epsilon, QSR customers crave convenience. The ability to pre-order is the primary driver of increased visits in addition to the speed in […]

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GDPR and Epsilon: Our Preparation Efforts

Epsilon supports the principle of GDPR – to strengthen and unify data protection for all individuals in the EU. GDPR: What, when and why? On May 25, 2018, the General Data Protection Regulation (GDPR) is going into enforcement. GDPR replaces the existing data protection law in the EU called the EU Data Protection Directive. GDPR is a […]

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