When patients skip their medications and follow-up appointments, it can cost the healthcare industry billions, and result in an estimated 125,000 unnecessary deaths. The personal and economic costs are enormous, however, could be prevented with a modern approach to treatment adherence. By focusing on providing patients with the support they need to comply with their […]
Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.
For some, it’s sprouts, mistletoe, and mulled wine. But for us, when it comes to the holiday season, it is all about the Christmas ad. So, in celebration of the most wonderful time of the year, we have mapped out our top 5 favourite festive offerings of 2018. The lift The best way to […]
Customer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, […]