Excellent customer experience is no longer a selling point – it’s a requirement. 86% of consumers are willing to pay more for a better customer service and, in an online world with more choice than ever before, the brands that don’t take notice are doomed to be forgotten. The key to a great customer experience lies […]
Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.
In this week’s edition of the Epsilon weekly round-up, we take a look at three icon brands: Nike, Aero & Stella Artois, as they reach new heights with their latest campaigns. We also explore industry predictions & trends. A year almost in review Autumn 2018 has arrived and, as with this change of season, digital […]
The death of television and a clash of denim and politics, we take a look everything that matters in marketing this week. Customer experience streamline The recently rebranded holiday host, TUI, is at it again, this time changing up their marketing strategy. Katie McAlister, the Chief Marketing Officer for TUI in the UK, is […]