There are many misconceptions about what Big Data is and how it can be used. The intuitive definition of Big Data is the volume. It is more than that, it is volume, velocity and variety. How can you manage such fast moving, high-demand and inconsistent data? You need a technology team working with the marketing […]
Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.
Most senior marketers know what they should be doing with their marketing data. Yet very few are actually doing it. In order for brands to understand and ultimately conquer the gulf between theory and practice, we have to have a little lesson in recent history. The Big (Data) Bang A good few years back now, […]
Is your best friend your CIO? Because it should be. In the good old days, IT’s time was taken up handling system set up and maintenance for traditional data producing functions in the business, such as finance or manufacturing. But now one of the most important relationships tends to be with marketing. Because marketing has […]