Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.

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Is sponsorship in sports marketing in need of a health check

In 2015 City A.M., a London based newspaper, featured a piece on sports sponsorships during the FIFA World Cup. The article delved into the prudency of brands agreeing to official sponsorship. It suggests that such was the level of saturation World Cup focused content that people were struggling to identify which brand was an official […]

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How to realise better outcomes from marketing technology investments

The almost unlimited potential of today’s marketing technology sometimes leads to unpredictable behaviour between consumers and brands. Brands use this technology to deliver the best consumer experience possible, and to achieve better business results. However this experience can’t be delivered through technology alone. In fact, a combination of data, creativity and content is required in […]

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New client personas at Dell FRS

We were in Copenhagen, Denmark for this year’s Dell Field Readiness Seminar (FRS). With over 3000 in attendance, it was a great place for Client Solutions to unveil the new “client personas”. These personas (desk centric, corridor warrior, on-the-go professional, remote worker, specialised user) are relevant to different types of Dell clients depending on their […]

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