From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.? Marketers need to shift their mind-sets from treating customers as if they have ‘separate channel personalities,’ to offering personalised, individual experiences, no matter what the […]
Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.
Print is the question: “To be or not to be?” Answer: To be Within the world of marketing that we operate in it’s interesting how the fundamental concepts remain the same, regardless of the digital transformation that we’re experiencing. Yes, the digital aspect of marketing is fundamental to your programme strategy; however, it cannot be […]
Do you have one burning question about marketing that has plagued you? The question that keeps you up at night? The question you know your boss will ask one day, but you don’t know the answer? In our quest to help you connect with your customers on a deeper level, we want you to have all the resources you […]