Customer Experience

How personalisation influences today’s retail shopper

Customer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, […]

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Four unique ways to turn your data into high performing customer experience

Excellent customer experience is no longer a selling point – it’s a requirement. 86% of consumers are willing to pay more for a better customer service and, in an online world with more choice than ever before, the brands that don’t take notice are doomed to be forgotten. The key to a great customer experience lies […]

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