Data

Data Strategy That Delivers For Your Brand

Truth And Relevance: How To Build A Data Strategy That Delivers For Your Brand

Data is everywhere. As marketers, we use it to create new customer relationships and deepen existing ones. With the abundance of data that’s out there, it’s getting more difficult not only to acquire customers but to find the right data that can make a positive difference for your business. It should be the goal of […]

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Mans Hand holding a phone

GDPR and Epsilon: Our Preparation Efforts

Epsilon supports the principle of GDPR – to strengthen and unify data protection for all individuals in the EU. GDPR: What, when and why? On May 25, 2018, the General Data Protection Regulation (GDPR) is going into enforcement. GDPR replaces the existing data protection law in the EU called the EU Data Protection Directive. GDPR is a […]

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