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  1. Homepage
  2. Epsilon PeopleCloud
  3. Messaging

Message across channels at the right moment

Real people deserve real conversations. With Epsilon PeopleCloud Messaging, you’ll talk to your customers in an authentic way—reaching them in the channels they prefer across their entire journey.

Conversations that convert

Powered by award-winning technology, unparalleled customer insights and world-class service, Epsilon PeopleCloud Messaging drives industry-leading results. Here are some of the average outcomes seen by our clients.

411

increase in campaign revenue

26%

increase in conversion rates

2

campaign build productivity

What you'll achieve

Drive intrigue

Start 1:1 conversations in the channels each customer is most likely to engage in, with content customized to what they’ll care about.

Engage & convert

Keep the dialog going based on each person’s action (and inaction), and move them to closer to purchase.

Nurture & support

Deliver timely post-purchase messages that remind them you have their back.

Build conversations & loyalty

Continue to stay relevant and top-of-mind, so you can drive loyalty for years.

The Forrester Wave

“[Epsilon has] the strongest professional services in the study.” (Forrester Wave, Q2, 2020)
Dig into the report

Email marketing excellence

Award winner in Machine Learning/AI and Dynamic Content for campaigns with the NFL and Coach, fusing creativity, data and tech.
See the award-winning Coach campaign

Best email marketing

Award winner in the email marketing category, Adweek Reader’s Choice, Best of Tech Awards
Read why they chose us

Best email service provider

Award winner for being the industry’s top email service provider
Understand why we’re different

What powers our messaging

Personalization

Simplify content creative and management with email, SMS, mobile push and display media (with DMS) dynamically personalized based on each person’s preferences, actions and behaviors.

Machine learning

With advanced AI and machine learning built into our email platform, message personalization is automated—across audience, content, channel and delivery—all optimized to get the results you want.

Optimization

Move beyond campaign metrics with an email marketing platform that optimizes based on brand engagement, revenue opportunity and customer lifetime value.

Expertise

Trust a partner that consistently ranks as a leader in email and cross-channel marketing excellence, with 250+ dedicated digital experts and a model proven to succeed.

Measurement & reporting

Move beyond campaign metrics with reports and dashboards that optimize your performance based on brand engagement, revenue opportunity and customer lifetime value. That way, you'll draw a clear line between your marketing investment and real business outcomes.

Email deliverability health check

When it comes to deliverability, the only way to succeed long-term is to follow best practices and consider the value your emails present to your customers. You need to send emails that they expect and want.
Take the quiz
Insights

Email marketing insights to keep you fueled

Blog Post
How to leverage metrics to optimize your email channel and do more with less
Learn more
Blog Post
Revealed: Four of the most important email marketing performance indicators and how to use them
Learn more
Guide
The email marketer's guide to BS metrics
Learn more

Work with a partner that has the right knowledge & experience

With our top talent in strategy, analytics, creative and tech integration, you'll maximize your return on investment and achieve the best possible outcomes for your cross-channel and email marketing.

250+

platform experts

24/7

coverage

30+

data scientists

Drive better outcomes with our support

Our teams are dedicated to supporting your programs, reaching your goals and driving success through the entire process, using a proven framework.
Account Management
With the industry's highest ratio of account managers to clients, our account teams have the dedication and expertise to help you realize the greatest success.
Insights
You’ll get the benchmarks, measurements, analysis and actionable recommendations you need to drive your email marketing efforts forward.
Creative & design
Our award-winning team implements the latest best practices and coding for dynamic, beautiful email campaigns that your customers will engage with.
Campaign management
We deliver flawless execution across every email campaign, every time.
Deliverability
We proactively monitor your inbox performance and identify potential challenges—then fix them before they become a problem.
Insights

Resources to help you

Blog Post
How to leverage metrics to optimize your email channel and do more with less
Learn more
Blog Post
Revealed: Four of the most important email marketing performance indicators and how to use them
Learn more
Guide
The email marketer's guide to BS metrics
Learn more

Data & digital design combine to create a world of possibilities

We merge the science of data and technology with the art of design, storytelling and copywriting to create powerful, engaging email marketing experiences that drive results for our clients.

Our work

Dell thaws frozen B2B customers

76% of commercial customers were non-responsive. 43% never opened or clicked a marketing email. Dell reengaged them like never before.

AutoZone moves from selling to helping

AutoZone took the wheel to rev up sales and remind customers about the brand’s value—especially during difficult times.

McDonald’s thanks heroes with free meals

During the COVID-19 pandemic, McDonald’s showed frontline heroes their appreciating for risking their lives to put communities first.

What we do

Using data, insights, innovation and creativity, we deliver relevant experiences to the right person at the moment they’re most likely to act.

Email architecture

A library of custom, responsive modules that are used to create emails.

Creative strategy

We combine data and insights to hone your marketing strategy.

Content & design

We'll help you reimagine your creative to drive engagement and results.

Personalization

Deliver highly individualized, dynamic and relevant email experiences.

Interactive email

Drive engagement by adding elements your customers can interact with.

Live & agile content

Create impact with live content that automatically updates at the time of open.

Marriott International
Marriott InternationalMessaging

Authentically connecting with guests during covid-19

Let's go
McDonalds
McDonaldsMessaging

Igniting appetites & engagement with a star-studded, multichannel campaign

Let's go
Dell EMC
Dell EMCMessaging

Unfreeze, engage, empower through email

Dell’s “Unfrozen” campaign re-engaged customers and re-ignited relationships, increasing overall revenue.

Let's go
Bank email
Bank emailMessaging

Top bank's productivity, relevance & engagement revitalized

Redesigning loyalty rewards emails

Let's go
BP
BPMessaging

Fueling customer loyalty

Revved-up data-driven CRM strategy boosts reactivation and refuels loyalty.

Let's go
Cabela's
Cabela'sMessaging

Connecting millions of consumers beyond the great outdoors

Personalized messaging pulls in those who love the great outdoors.

Let's go
Show more
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