An all-encompassing global marketing business.
Getting the opportunity to work on a project from start to finish is one of the most satisfying aspects of my job working in the creative studio of a marketing agency, particularly when it involves working with a new brand or developing an existing one. However, due to the nature of the game, this isn’t […]
Data is an incredibly powerful tool for helping brands and businesses to get a clearer picture of their customers. By understanding the numbers behind their audience, they can communicate with them in a more timely way. But while data gives you a broad view of your audience, it takes something more to ensure you’re speaking […]
There’s no arguing about the fact that there’s huge value in sponsoring sports. Whether it’s the estimated $10 million average annual sales uplift endorsements contribute or the 4.7 billion sets of eyeballs glued to the television coverage of the Barclays Premier League*, the numbers are huge. But throwing money at sports isn’t a universal panacea […]