Marketing

Andrew Mitchell

Epsilon Expands International Leadership Team with the Appointment of Andrew Mitchell, SVP, International Sales

Accomplished Business Leader to Help Drive Client Engagement, Growth and Success in APAC and EMEA London — 31st July, 2018, — Epsilon™, a global leader in creating connections between people and brands, today announced the appointment of Andrew Mitchell, SVP, International Sales with responsibility for leading the sales organisation across APAC and EMEA, including Epsilon’s new India […]

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Are the words we use in marketing causing gender bias?

‘Solve and remove’ VS ‘hide and cover-up’ – Are the words we use in marketing causing gender bias?

We all know words are important. They have power and, when deployed effectively by marketers, they can create a significant impact and elevate a campaign to a higher plane. The flip side of this is that picking the wrong words can have a harmful effect on what we are trying to achieve. This means we […]

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