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4 tips to infuse your catalogue with experience and innovation

Print is the question: “To be or not to be?” Answer: To be Within the world of marketing that we operate in it’s interesting how the fundamental concepts remain the same, regardless of the digital transformation that we’re experiencing. Yes, the digital aspect of marketing is fundamental to your programme strategy; however, it cannot be […]

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Why knowing your luxury customers is a necessity

Luxury brands lose half of their top customers every year, according to new research from Epsilon and The Luxury Institute:  “The New Face of Luxury: Breaking Down the Myths and Stereotypes of the Luxury Shopper.” Why? Because they routinely misidentify the demographic and economic profile of their customers while also failing to create a personalised […]

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