Technology

2018 – What a year?

The implementation of GDPR saw brands and businesses work double time to send push emails and pop-up notifications, to ensure that they could continue to mine our data. Zuckerberg and co. proved to be an even bigger threat to competitors with the launch of IGTV, though suffered a hit themselves following the departure of their […]

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Machine Learning and Loyalty Marketing

Why machine learning is an innovative way to improve your customer loyalty

Although it may sound like something out of a sci-fi novel, machine learning is very much a reality in the digital realm.   While its relevance to marketing is wide-ranging and evolving, one clear benefit of the technological development is as a powerful tool to help drive customer loyalty. Machine learning is an application of […]

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From Boomers To Gen Z: How Different Generations Adapt And React To New Trends And Technologies

Demographics shine a light into how to reach different generations and when to invest in new emerging trends Earlier this year, we conducted a study of 420 respondents to understand the interest, acceptance and impact of new technology trends amongst Gen Z, Millennials, Gen X and Boomers. We asked each generation for their positive, neutral […]

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