Is IGTV becoming the one-stop-shop for all your digital marketing needs?

The social media landscape has pretty much stayed untouched since Snapchat arrived in 2011. Nevertheless, some platforms are faring far better than others in the competition. Case in point  – Instagram. Unlike other platforms, who are struggling to keep up in this game of social media cat and mouse, Instagram seems to be having the […]

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The future of video is nigh: Can shoppable video bring brands closer to their audiences?

The growth of video consumption is staggering. Digital video viewership worldwide has been increasing steadily since 2013, and it’s expected to constitute more than 80% of all internet traffic by 2020. While this means great things for lovers of cat videos it also means exciting things for brands and their customers. Taking notice of the growing trend, brands […]

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From Boomers To Gen Z: How Different Generations Adapt And React To New Trends And Technologies

Demographics shine a light into how to reach different generations and when to invest in new emerging trends Earlier this year, we conducted a study of 420 respondents to understand the interest, acceptance and impact of new technology trends amongst Gen Z, Millennials, Gen X and Boomers. We asked each generation for their positive, neutral […]

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