A Missed Opportunity: Why Brands Are Failing To Make The Most Of A Data Goldmine That’s Right Under Their Noses

Overcoming the culture of “the way things are done” How well is your business tracking and targeting customers? The obvious answer is ‘as well as we possibly can be’, right? Well, it’s what you’d say in front of your boss at the very least. But answering honestly, many would answer that they either aren’t exploiting […]

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