At a glance

We created a simple yet effective way to encourage Google Partner agencies to take part in training and prepare for success.

SECTOR

Technology/Social

SERVICES

Digital Design and Production

TYPE

Web/Email programme

The brief

The Google Partners team sought a scalable solution to support and train these Partner agencies.

The solution

We planned a series of events and training opportunities to show the capabilities of Google’s Hangouts on Air (HOAs). We made it simple for clients to run live webinars by outlining the process for booking, promoting, reporting, broadcasting etc.

The results

Over 400+ HOAs are held by Google employees annually, reaching around 470 viewers per Hangout, in over 70 countries. Google have been able to expand the reach of these training programmes and to target developing markets. Currently Google Partners Hangouts on various topics reach roughly 31,500 people each quarter.