PrePay Power wanted to shift the status quo associated with Pay As You Go. We did more than that, we gave them a campaign that got people talking - and laughing.
TV, Direct mail
PrePayPower wanted to promote their Smart pay-as-you-go system and show Irish consumers that it’s a smart and straightforward way to take control of their electricity costs.
We wanted to show people that PrePayPower is the modern way to pay for electricity, and that paper billing is a thing of the past. With a little humour, and some big hair, our TV ad told viewers “don’t get stuck in the 80s”, and encouraged them to move away from the uncertainty of electricity bills by signing up to PrePayPower.
So far the results and feedback from this campaign has been positive. It’s still live, so check back here for conclusive updates in the near future.