customer experience

How personalisation influences today’s retail shopper

Customer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, […]

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Digital Transformation and AI

Digital transformation: a necessary disruption to the FMCG industry

Technology has transformed consumer habits. We shop online while browsing in-store, order taxis the same way we order pizza, and choose life partners with a single swipe to the right. As a result, today’s consumers expect relevant content when they want it, where they want it, and on the device of their choosing.   To […]

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