email marketing

8 tips for personalising emails wisely

From improving email click-through rates by an average of 14 per cent, to enhancing conversions by 10 per cent, and delivering six times higher transaction rates, these days, there’s no questioning the power of personalised emails. Not only does it pay to personalise, but today’s consumers actually demand it. In fact, in our recent report: […]

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Epsilon ranked a leader in Forrester Wave

Epsilon Named a Leader for Email Marketing Services

Epsilon™, a global leader in creating connections between people and brands, today announced that it was named a Leader in the June 2018 report “The Forrester Wave™: Email Marketing Service Providers, Q2 2018” by Forrester Research, Inc., which evaluated Epsilon’s Agility Harmony®  digital messaging platform. The report stated, “Epsilon demonstrates an unmatched balance of strong technology […]

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