personalisation

How personalisation influences today’s retail shopper

Customer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, […]

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8 tips for personalising emails wisely

From improving email click-through rates by an average of 14 per cent, to enhancing conversions by 10 per cent, and delivering six times higher transaction rates, these days, there’s no questioning the power of personalised emails. Not only does it pay to personalise, but today’s consumers actually demand it. In fact, in our recent report: […]

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