How personalisation influences today’s retail shopper

Customer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, […]

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Why knowing your luxury customers is a necessity

Luxury brands lose half of their top customers every year, according to new research from Epsilon and The Luxury Institute:  “The New Face of Luxury: Breaking Down the Myths and Stereotypes of the Luxury Shopper.” Why? Because they routinely misidentify the demographic and economic profile of their customers while also failing to create a personalised […]

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