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How personalisation influences today’s retail shopper

Customer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, […]

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The Weekly Round-Up: 07.12.18

Is Bing replacing Google? Is shellfish-themed meditation the latest 2019 mindfulness trend? Find out here in the Weekly Round-Up. That’s a Wrapped Spotify has released their annual marketing campaign, Wrapped, an initiative that outs platform listeners’ musical quirks in all their splendour. The yearly campaign which is sprawled across both traditional and digital channels aims […]

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The Weekly Round-Up: 16.11.18

From the return of Vine to the ever constant Big Mac meal, this week’s Round-Up has taken a most nostalgic turn. With cheese, please From staggering highs (two all-beef patties and three sesame buns? Madness!) to all-time lows (who among us didn’t chastise the brand and the burger following a screening of Super Size Me?) […]

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The Weekly Round-Up: 09.11.18

Condiment-filled decorations, gender diversity, and data for sale – it’s all here in this week’s Round-Up. And a Merry Chipotle Southwest to you Deck the halls with…Chipotle Southwest sauce? It may sound strange, but that’s the message Subway are spreading in their gimmick-heavy Holiday campaign. To promote their new festive menu (Christmas Cracker Sub anyone?) […]

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The Weekly Round-Up: 2.11.18

In this week’s Round-Up, we’re putting GDPR compliance under the microscope and asking the question – why are all AI Assistants female? The future is female Once, the notion of hoverboards and hi-tech eyewear were merely a plotline in the Back to the Future sequel. Now, these items are part of everyday life, existing alongside […]

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Press Release: Nick Corkill joins Epsilon

Epsilon Strengthens EMEA Leadership Team with the Appointment of Nick Corkill, Vice President, Client Services. Seasoned Client Services Leader to Drive Growth and Deliver Client Success for the EMEA Dell Technologies Relationship. Dublin – 30th October, 2018, – Epsilon, a global leader in creating connections between people and brands, today announced the continued expansion of […]

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