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GDPR and Epsilon: Our Preparation Efforts

Epsilon supports the principle of GDPR – to strengthen and unify data protection for all individuals in the EU. GDPR: What, when and why? On May 25, 2018, the General Data Protection Regulation (GDPR) is going into enforcement. GDPR replaces the existing data protection law in the EU called the EU Data Protection Directive. GDPR is a […]

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Make it for Mum

Make it for Mum

Something that always surprises me is how tech brands fuse their internal culture with their idealised consumer. That the maker and user are in some symbiotic lock step. Indeed, ‘early adopters’ have always conformed to this bias. Urban, check. Educated, check. Knows their kale from their quinoa. Yep, the quintessential early adopter. Yet, much tech […]

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