Brand Strategy and Digital Marketing Blog | Epsilon Dublin

Epsilon Named a Leader for Email Marketing Services

Epsilon ranked a leader in Forrester Wave

Epsilon™, a global leader in creating connections between people and brands, today announced that it was named a Leader in the June 2018 report “The Forrester Wave™: Email Marketing Service Providers, Q2 2018” by Forrester Research, Inc., which evaluated Epsilon’s Agility Harmony® digital messaging platform. The report stated, “Epsilon demonstrates an unmatched balance of strong technology and […]

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Testimonial: Offscript brand development

Image of Offscript design work

In 2017, we developed a brand for Offscript, a joint venture between Independent News & Media (INM) and production company Shinawil. Read what they had to say about working with us:   “In mid-2017, the fledgling Offscript team worked with Epsilon to build a brand from the ground up. At that stage, we had the […]

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Five Ways to Ensure You Get Social Media Right (… And What Can Happen When Brands Get It Wrong)

Social Media tips for brands

At this stage, we can safely say that businesses no longer need to be persuaded of the merits of social media. Big, medium, small – all businesses are now very much bought into its vast array of benefits, from its ability to provide a direct line to your customers to boosted sales, and from increased […]

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GDPR: Steps towards compliance

Image of someone using a tablet looking at a GDPR document

Epsilon’s previous blog post on the General Data Protection Regulation (GDPR) covered preparation efforts to ensure compliance before May 25, 2018. Compliance is a collective responsibility and Epsilon strongly urges clients, partners and vendors to review and understand their responsibilities and obligations under GDPR. At Epsilon, work began on GDPR compliance program almost two years […]

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