Brand Strategy and Digital Marketing Blog | Epsilon Dublin

The Weekly Round-Up: 15.02.19

Source - GROOVE X

Love, lies, and the unlikely success of alcohol-free beer. It’s the weekly round-up. Not so REVOLUTionary Broken trust, copycat creative, and a possible breach of privacy, we’re not sure that this was what Revolut intended on doing when they released their latest ad campaign, but that’s exactly what they did. Earlier this year outdoor executions […]

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The Weekly Round-Up: 08.02.19

Source - Skittles

Winners, losers, and copycat culture, it’s all here in the Weekly Round-up. The big winners The Big Won, The Drum’s yearly ranking of creative advertising have the award winners for 2018. The top picks were a diverse collection of brand breakthroughs from the biggest and brightest. Some were tear-inducing, such as The talk from P&G, […]

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Source Holland & Barrett

Gender stereotyping in APAC versus increased diversity on the London underground; we dissect the week that was in the Round-Up. APAC marketers: Missing the mark There is nothing like the results of a consumer study to make a brand or, in this case, an industry, realise that they are not quite as ‘with it’ as […]

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The Weekly Round-Up: 18.01.19

The luck of the Irish (burger) and the burn of a politically-centric ad, it’s all in this week’s Round-Up. Attack of the Mac Everyone loves an underdog, particularly one that goes head-to-head against a multi-billion corporation, and wins. Earlier this week, the European Union’s Intellectual Property Office sided with Irish hamburger chain, Supermac’s, in their […]

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Driving brand loyalty: Why focusing on an adherence programme is essential to your success

When patients skip their medications and follow-up appointments, it can cost the healthcare industry billions, and result in an estimated 125,000 unnecessary deaths. The personal and economic costs are enormous, however, could be prevented with a modern approach to treatment adherence. By focusing on providing patients with the support they need to comply with their […]

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How personalisation influences today’s retail shopper

Customer experience is the new driver for loyalty. In our recent report, The Power of me: the impact of personalisation on business outcomes, we found that 80% of consumers are more likely to purchase if their experience is personalised. Whether they are making a purchase online or in-store, they expect an experience that’s personalised, convenient, […]

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