Brand Strategy and Digital Marketing Blog | Epsilon Dublin

Press Release: Epsilon Expands Relationship with Dell

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client: Launching Globally Loyalty Programme Loyalty Programme Provides Consumers and Small Businesses with Rewards, Exclusive Offers, and Other Perks to Drive Sales, Brand Engagement London — 12 October, 2018, — Epsilon™, an Alliance Data (NYSE: ADS) company, announced the output of their long-term partnership with global technology leader Dell […]

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Four unique ways to turn your data into high performing customer experience

Excellent customer experience is no longer a selling point – it’s a requirement. 86% of consumers are willing to pay more for a better customer service and, in an online world with more choice than ever before, the brands that don’t take notice are doomed to be forgotten. The key to a great customer experience lies […]

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Digital transformation: a necessary disruption to the FMCG industry

Digital Transformation and AI

Technology has transformed consumer habits. We shop online while browsing in-store, order taxis the same way we order pizza, and choose life partners with a single swipe to the right. As a result, today’s consumers expect relevant content when they want it, where they want it, and on the device of their choosing.   To […]

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The Weekly Round-Up: 31.08.18

In this week’s Round-Up we are discussing various tech giants battling gender balance, melanoma and rush hour traffic. Beware, the Lioness Ogilvy, Google, and Unstereotype Alliance have come together to create an app that helps create awareness about the female perspective in the advertising industry and, in short, help break through gender bias and dynamic. Using […]

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