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Make it for Mum

Make it for Mum

Something that always surprises me is how tech brands fuse their internal culture with their idealised consumer. That the maker and user are in some symbiotic lock step. Indeed, ‘early adopters’ have always conformed to this bias. Urban, check. Educated, check. Knows their kale from their quinoa. Yep, the quintessential early adopter. Yet, much tech […]

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It’s time to ditch the influencers and discover the tastemakers

Influencers V tastemakers

Hundreds of influencers receive an “influencer gift” comprised of identical items on the same day, and attend the same event. They all post exactly the same thing, plagiarised directly from the same press release and feeds fill up with posts about said brand for one evening. The Brand Manager goes on Lovin’ Dublin the following […]

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Two heads are better than one in brand work

immrama

Getting the opportunity to work on a project from start to finish is one of the most satisfying aspects of my job working in the creative studio of a marketing agency, particularly when it involves working with a new brand or developing an existing one. However, due to the nature of the game, this isn’t […]

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