Brand Strategy and Digital Marketing Blog | Epsilon Dublin

The Weekly Round-Up: 10.08.18

Fries, freelance photographers, and the death of the fad diet – here’s what’s been happening in the world of marketing this week. Kids’ meals just got a whole lot happier Fast food joint, McDonald’s, has gotten the go-ahead from the British Advertising Standards Authority to continue to run their ads during children’s broadcasting, despite complaints from […]

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Is IGTV becoming the one-stop-shop for all your digital marketing needs?

Future of TV

The social media landscape has pretty much stayed untouched since Snapchat arrived in 2011. Nevertheless, some platforms are faring far better than others in the competition. Case in point  – Instagram. Unlike other platforms, who are struggling to keep up in this game of social media cat and mouse, Instagram seems to be having the […]

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The Weekly Round-Up: 03.08.18

An office that has ditched the digital and a hotel that doesn’t want you to stay – it’s all here in the Epsilon Weekly Round-Up. Holiday-Makers Assemble When it comes to checking off that holiday bucket list, what’s your top three? Finding an authentic eatery? Check. Beers in that off-the-beaten-track bar? Most definitely. Staying all day […]

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The future of video is nigh: Can shoppable video bring brands closer to their audiences?

The growth of video consumption is staggering. Digital video viewership worldwide has been increasing steadily since 2013, and it’s expected to constitute more than 80% of all internet traffic by 2020. While this means great things for lovers of cat videos it also means exciting things for brands and their customers. Taking notice of the growing trend, brands […]

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