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It’s time to ditch the influencers and discover the tastemakers

Influencers V tastemakers

Hundreds of influencers receive an “influencer gift” comprised of identical items on the same day, and attend the same event. They all post exactly the same thing, plagiarised directly from the same press release and feeds fill up with posts about said brand for one evening. The Brand Manager goes on Lovin’ Dublin the following […]

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Two heads are better than one in brand work

immrama

Getting the opportunity to work on a project from start to finish is one of the most satisfying aspects of my job working in the creative studio of a marketing agency, particularly when it involves working with a new brand or developing an existing one. However, due to the nature of the game, this isn’t […]

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New client personas at Dell FRS

We were in Copenhagen, Denmark for this year’s Dell Field Readiness Seminar (FRS). With over 3000 in attendance, it was a great place for Client Solutions to unveil the new “client personas”. These personas (desk centric, corridor warrior, on-the-go professional, remote worker, specialised user) are relevant to different types of Dell clients depending on their […]

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