Dell asked us to help them create and build an engaging installment at their annual Field Readiness Seminar (FRS) in EMEA. They wanted to use the event to unveil the five client personas they had created to help drive sales under the Future Ready Workforce banner.
The five Future Ready Workforce personas were created to help tailor client solutions to employees’ needs, rather than simply relying on a restrictive one size fits all approach. We designed an immersive experience which invited attendees to interact with simulated versions of each persona’s work environment, as well as the various solutions Dell could provide for each category. The end result brought the Future Ready Workforce to life using colourful, eye-catching design, and attracted large numbers of visitors on each day of the event.
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