Google Adsense | Success Stack: Engaging Adsense's 1% | Case Study
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Google Adsense | Success Stack: Engaging Adsense’s 1%

— Google Adsense

Success Stack:
Engaging Adsense's 1%

Thought leadership for
HiPo (high potential) publishers

 

Adsense needed high-level education and resources for their HiPo users, who have advances existing knowledge about the product.

 

Our solution was to create thought leadership pieces that spoke to their level of knowledge, promoted through an enhance social campaign:

 

✓ Inside Adsense blog posts

✓ Infographics on Adsense publisher growth

✓ Programmatic week, animated gif

 

Results: 1948 leads filled out the Success Stack form in 2017.


CLIENT
Google Adsense


DELIVERABLES
Content Strategy
Social Campaign
Digital Creative

Social Promotion:

We focused on clean,
visually engaging social
placards to promote
these infographics and
expert-level blogs.

 

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