— Google Adsense
Engaging Adsense's 1%
Thought leadership for
HiPo (high potential) publishers
Adsense needed high-level education and resources for their HiPo users, who have advances existing knowledge about the product.
Our solution was to create thought leadership pieces that spoke to their level of knowledge, promoted through an enhance social campaign:
✓ Inside Adsense blog posts
✓ Infographics on Adsense publisher growth
✓ Programmatic week, animated gif
Results: 1948 leads filled out the Success Stack form in 2017.
We focused on clean,
visually engaging social
placards to promote
these infographics and