Google Adsense | Getting to know Adsense Customers | Epsilon Dublin
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Google Adsense | Getting to know Adsense Customers

— Google Adsense

Getting to know Adsense customers

Increasing conversions on Google's
site-monetisation platform.

Adsense wanted to investigate why they were seeing a large number
of signups who didn't go on to activate their account.

 

To get to the root of the issue, we conducted design thinking
workshops and focus group research with Adsense publishers. The
goal was to understand the challenges they faced, and make sure
they had the knowledge and confidence to get to grips with the
product


CLIENT
Google Adsense


DELIVERABLES
Content Strategy
Strategic Consultancy
Email Campaign
Digital
Creative

Content is king; content strategy is key:

Having identified conversion
roadblocks, we rebuilt and
streamlined and entire email lifecycle.

The investigation process

 

We held targeted focus group research and
design thinking workshops that identified
gaps, milestones, and opportunities within
the existing lifecycle.

 

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MzIiLCJjb25uZWN0X2hhc2giOiI1YTRlMTk0MzgzNzI1Y2QxZjI3NDcxOTY0MzMwYzI0MSJ9