Google Partners | Academy - Podcasts Case Study | Epsilon Dublin
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Google Partners | Academy – Podcasts

— Google Partners

Launching Partners Podcasts

Providing soft skills training to Partner agencies

To increase their reputation as a go-to source for agencies to develop
their business skills, Partners asked us to produce and promote
bi-weekly podcasts featuring a range of high-profile speakers.

 

Epsilon managed sound recording and editing, and created a strong
infrastructure across mediums to host and promote the content

 

Results:  In 2017 we reached over 345k listens from 22 episodes. The average listen per episode is 16k, with over 22k per episode from Podcast #10


CLIENT
Google Partners


DELIVERABLES
Production
Branded Content
Social Campaign
Digital
Creative

A home for
great content:

The first part of our
brief was to build a
website to host
episodes and provide
supporting resources.

Building an
audience:

We got the word out and
started to build a
subscriber list through a
combination of email and
social posts.

 

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IiwiY29ubmVjdF9oYXNoIjoiNWE0ZTE5NDM4MzcyNWNkMWYyNzQ3MTk2NDMzMGMyNDEifQ==