Offscript Case Study | Building a Brand | Epsilon Dublin
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Offscript

Image of the Offscript Logo

— Offscript

Building a brand

Starting a revolution

Offscript is a joint venture between independent News & Media (INM) and production company Shinawil. Their goal is to raise the bar on the quality of content served to modern viewers, to not only capture their attention, but their imagination as well.

 

With so much content vying for our attention, each message has to fight harder than it ever has to stand out. And we created a brand that fights just as hard. The branding needed to be direct, disruptive, and driven, and at the same time trustworthy.


CLIENT
Offscript


DELIVERABLES
Creative
Branding 
Tone of Voice

The brand:

We created a logo that looks at home on a protest placard or a business card. It's a brand that favours brevity, soundbites, and strong statements.

The process:

We stepped away from the computer and took up spray paint, charcoal, ink, and scalpels to craft a logo with handmade elements, then incorporated custom typography.

The message

This logo represents Offscript as a force of change, so we used bold textures and colours to convey this radical feel. The backward brackets are opposing forces and the openness of the stories yet to be told.

 

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