Understanding the true value of personalised display using test and control
Background
BAM (Bamboo Clothing), a fast-growing omnichannel clothing brand, wanted to adopt a modern approach to digital marketing, which covered multiple customer touchpoints and journeys.
Challenges
- Gain a better understanding of BAM’s customers.
- Align BAM’s retention and acquisition strategies across online and offline.
- Grow BAM’s sales channels.
Solution
- Build a display programme with the long-term goal of driving demand over time and throughout the sales funnel, rather than simply focusing retargeting.
- Measure the omnichannel conversions this solution generated against a continually running test and control.
- Reveal the true incremental lift that the programme generated, allowing full transparency into the programme’s return.
Epsilon’s solution has revealed key touchpoints right across our entire attribution model. This has helped all the other channels in our marketing mix. Thanks to Epsilon’s unique test-and-control model we can also do very quick calculations. For example, calculating the potentially huge impact of removing a tiny percentage uplift from our display programme."
— Steve Newman, BAM Ecommerce Manager
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Strong customer knowledge boosts conversion rates and site visits.