Bringing guests back to the table
An invitation to reconnect and recharge
Re-emerging from a corporate reorg and global pandemic, Bar Louie wanted to invite guests back to the table and to drive consideration at specific locations. Using Epsilon’s Retention and Location Driver, they focused on loyalty and agility in a disrupted landscape.
Serving up something for customers new and old
Epsilon’s Retention solution identified and reached lapsed guests to come back—and keep coming back. Coupled with Epsilon’s Location Driver, Bar Louie localized dollars and impact, allowing them to allocate specific budgets to specific locations.
Epsilon Retention
We identified customers who had not been to the gastrobar in 7 to 24 months, allowing us to welcome them back with relevant messaging. Working with Bar Louie’s creative partner agency, DNA Hospitality, we focused on developing different creative iterations that spoke to the Bar Louie customer, meeting them where they were, and encouraging them to return. And doing it in a privacy-centric way.
Location Driver
We localized dollars and impact, allowing Bar Louie to allocate specific budgets to specific locations and measure on a regionalized basis. For a brand focused on community, this tailored approach not only spoke to individual guests, it helped create continuity with local restrictions during COVID-19.
Bar Louie went into 2020 knowing they needed a change. For many restaurants, it was a make-or-break moment. Here's how the gastropub staple leaned into location-based marketing messages to drive over 53K new conversions.
“Because Epsilon listens so well and aligned on what our goals were, we were able to develop campaigns that target the guests that matter the most for us and drive predictable sales.”
Stephanie Davidson, Chief Administrative and Marketing Officer, Bar Louie
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