Combining first-party and third-party data enhanced the retailer’s customer knowledge, maximizing campaign efficiency by reaching a more approvable audience—delivering lower cost-per-signups (CPS) and driving measurable results.
A big-box retail chain wanted to increase online and in-store credit card signups. A lack of strong customer data prevented the brand from finding the right prospects and cost-effectively reach them with personalized digital messages.
We onboarded the retailer’s cardholder file and combined it with over 200+ million profiles, which gave us a high-definition view of each person across 7,000+ attributes. Once the retailer implemented strategic site tagging, they had unified views of their customers—online and offline—that combined recent brand interactions with third-party data.
These unified profiles allowed the retailer to identify and reach only net-new qualified prospects who looked like their best cardholders, withholding marketing from everyone else. Our years of historical data helped the retailer deliver relevant, personalized messages that drove new account signups that exceeded goals by 98% in one month.
